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At A Glance: Marketo

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing……

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Hammerhead Site Launch

Hammerhead has launched their new website, designed and developed by Starkmedia. Hammerhead, a division of Charles Machine Works, is a trenchless equipment manufacturer and serves the underground construction industry. Previously working with our team to update their ecommerce portal, Hammerhead engaged Starkmedia to design and develop a new brand site to communicate their complete product……

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Stibo Systems vs. Hybris

One of the biggest challenges to online catalogers is efficiently managing hundreds – if not thousands – of product records. How do you do that efficiently with a lot of products? By using a Product Information Management Systems (PIMS). Two of today’s leading PIMS are Stibo Systems and Hybris. Stibo Systems Stibo Systems provides a……

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At a Glance: The Salesforce Marketing Cloud

Customer personalization is one of the most effective marketing methods to use but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud. Why choose the Salesforce Marketing Cloud? The Salesforce Marketing Cloud is a……

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