emularkey

Why Regular Website Health Checks Matter

A website can appear to be performing well while still having technical, performance, security, or accessibility issues that aren’t immediately visible. Left unchecked, those issues can affect search visibility, user experience, website reliability, and overall performance. Regular website health checks provide a more complete view of how your site is functioning and help identify potential……

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Google Performance Max: What You Need to Know

Google Performance Max (PMax) is a Google Ads campaign type that uses AI to help advertisers reach customers across Google’s different channels. This includes Search, YouTube, Display, Discover, Gmail, and Maps. Instead of setting up separate campaigns for each channel, PMax brings them together in one campaign. How It Works With Performance Max, you give……

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Creating a Better Member Experience for PMSMCA

PMSMCA partnered with Starkmedia for a complete website redesign and rebuild in WordPress. Two key priorities were improving how events are presented and how users register for them, and giving the PMSMCA team a more efficient way to manage and update content internally. Improving Events and Registration We developed flexible event page templates that give……

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The Business Value of Better Onsite Search

Visitors who search your website usually have a specific objective. They may need a product specification, technical document, service location, member resource, replacement part, or answer to a support question. Whether they find it can determine whether they take the next step or leave. Effective onsite search can be customized around how your customers search,……

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