The California Privacy Rights Act (CPRA), passed in 2020, took effect on January 1, 2023, and enforcement began on July 1, 2023. If your website collects data from California residents, compliance is required. That includes a clear privacy policy, user control over data selling and sharing, visible opt-out tools, and honoring opt-out requests. Most people……
Read MoreHassleLess Mattress has always promoted a different kind of shopping experience: simple and hassle-free. To keep that message in front of people, they work with Starkmedia on video content that keeps current promotions visible, highlights the in-store experience, and reinforces why customers choose HassleLess. Starkmedia moves fast, from shoot to final cut, so spots are……
Read MoreStrong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored. HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers. Four Ways to Fix It Use behavior to guide your segments Demographics don’t tell you……
Read MoreYour new site is live. It looks better. But traffic is flat, and lead generation hasn’t picked up. That’s common, and it usually comes down to what happens after launch. The Post-Launch Stall This is where momentum starts to slip. Not because the site is broken, but because no one is actively guiding it. Content……
Read More