BigCommerce Web Design and DevelopmentPenny Mustard Furnishings

Penny Mustard Furnishings partnered with Starkmedia to replatform and redesign its ecommerce website on BigCommerce, creating a digital showroom that reflects the craftsmanship and customization behind its furniture. The new experience makes an extensive product catalog easier to explore while bringing product options, financing and showroom information together in a clear path from discovery to purchase.

Key Features

  • Replatformed and redesigned the ecommerce experience on BigCommerce to support a large, highly customizable furniture catalog
  • Organized products by room, category, collection and finish, with filtering, quick-view and comparison tools that help customers narrow their options
  • Connected detailed product configurations with financing and location-aware showroom information to support the complete buying journey

Custom Furniture Configuration

Detailed product pages allow shoppers to compare dozens of fabrics and leathers, select pillow types, wood finishes and cushion firmness, and review dimensions and specifications before placing an order or requesting more information.

Catalog Built for Discovery

Room- and category-based navigation, price filters, quick views, product comparisons and custom collection and finish guides make an extensive product selection easier to explore.

Financing and Showroom Integration

Financing options are incorporated throughout the shopping experience, while a ZIP-based store selector connects customers with the nearest showroom, current hours, directions and design consultation options.

Get Started

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