IBM Watson Advertising
IBM Watson Advertising is an advertising solution that helps marketers design and develop digital marketing campaigns. It uses artificial intelligence (AI) technology to understand and learn from data and create natural interactions with humans.
Thanks to AI technology, IBM Watson helps brands leverage solutions that will save them time and create customer loyalty. With Watson technology, you can have personalized 1:1 conversations with customers at scale. IBM Watson delivers insights quickly and effectively so that you can learn more about what your customers want, answer any questions they may have about your products, and more. The technology will give your business insights that will help you convert leads, create engaging ads, and inform your content and strategy. You can redefine your marketing strategy with IBM Watson’s insight-driven solutions and create results with actionable data.
Key IBM Watson Advertising Components and Features include:
- Predictive Audiences
- Ad Builder
- Advertising Accelerator
- Social Targeting
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