Building bridges between testing and personalization
Testing layout and content variations to your websites often requires committing to costly development resources before being sure these changes will be effective. Adobe Target alleviates those costs by allowing timed and measured testing of site variations and harnesses the interaction of site visitors to help drive decisions that will enhance user experience.
Formerly referred to as Test & Target, this A/B and multivariate visitor targeting tool gives marketers the control to run testing campaigns to specific segments of traffic and target them with relevant content.
Key Adobe Target Components and Features include:
- A/B Testing
- Multivariate Testing
- Visitor/Customer Segmentation
- Recommendations and Cross-selling
- Rules-based Targeting
- Automated Decisioning and Behavioral Targeting
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