Targeted Online Campaigns in a Year of Cancelled Trade Shows

Putzmeister America Presents

Starkmedia is helping Putzmeister America, a global leader in concrete and material placing equipment, create product line campaign sites to focus their message and audience. These sites can be a cost-effective way to share specific product lines or announcements to a narrow audience and capture the leads and engagement needed to thrive.

With the “Trade Show” site, Putzmeister has the ability to communicate product line updates and company news and events. The site contains relevant content that speaks directly to the audience they would originally have targeted through trade shows. Our team developed it specifically to share concise information about product lines that can serve as a destination for campaign traffic. Another feature of the new site is a contact form for lead capture. Thanks to their new online experience, Putzmeister can generate new leads online, instead of losing out on business because of cancelled trade shows.

For companies like Putzmeister, it’s important to let your current and potential customers know that you’re still open for business. During this current environment, specialized content sites are a great way to reach your target audience and directly serve them the information they’re looking for.

“In the Booth” features timely content including new product information and financing promotions.