Step-by-Step Guide to Marketing Automation

Creating new business opportunities can be a full-time effort. Sure, you’re generating traffic with paid search and great search-friendly content, but what is the next step to converting an interested lead into a prospective customer?

Deploying a marketing automation strategy can help you:

  • Generate and capture new prospects via landing pages and short forms
  • Automate the delivery of timed email engagements to those prospects
  • Personalize email and website content based on their actions and topics of interest to increase engagement
  • Scoring of leads to understand prospect interest
  • Grading of leads to understand their value to your business
  • Receive notifications when to reach out directly
  • Generate real-time reporting of your campaign performance

There are many automation platforms and strategies to choose from. Starkmedia has created a step-by-step guide to get you started on the path to marketing automation.

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