Step-by-Step Guide to Marketing Automation

Creating new business opportunities can be a full-time effort. Sure, you’re generating traffic with paid search and great search-friendly content, but what is the next step to converting an interested lead into a prospective customer?

Deploying a marketing automation strategy can help you:

• Generate and capture new prospects via landing pages and short forms
• Automate the delivery of timed email engagements to those prospects
• Personalize email and website content based on their actions and topics of interest to increase engagement
• Scoring of leads to understand prospect interest
• Grading of leads to understand their value to your business
• Receive notifications when to reach out directly
• Generate real-time reporting of your campaign performance

There are many automation platforms and strategies to choose from. Starkmedia has created a step-by-step guide to get you started on the path to marketing automation.