Creating new business opportunities can be a full-time effort. Sure, you’re generating traffic with paid search and great search-friendly content, but what is the next step to converting an interested lead into a prospective customer?
Deploying a marketing automation strategy can help you:
- Generate and capture new prospects via landing pages and short forms
- Automate the delivery of timed email engagements to those prospects
- Personalize email and website content based on their actions and topics of interest to increase engagement
- Scoring of leads to understand prospect interest
- Grading of leads to understand their value to your business
- Receive notifications when to reach out directly
- Generate real-time reporting of your campaign performance
There are many automation platforms and strategies to choose from. Starkmedia has created a step-by-step guide to get you started on the path to marketing automation.