Apex Power Tools

Multi-Region and Multilingual

Starkmedia has partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategy, design and development services for their Power Tools division. When that extended to their global business units in Europe, Starkmedia was again able to provide planning and development expertise to regionalize and translate their brand and divisional websites.

Utilizing the Drupal CMS for marketing content management and Magento platform for product catalog display and search capabilities, Starkmedia was able to build on their existing platform to enable language-specific authoring and user experience for their European English and German visitors. An integration with their PIM system, Stibo STEP, allows for centralized product information management that is updated efficiently and displays product and language data based on visitor interest and location.

Components