Connecting With Customers
An effective paid search campaign enables your marketing message to target only the people who are actively looking online for the products and services your business offers. Pay-per-click (PPC) advertising provides the opportunity to send qualified traffic to specific pages within your website and the flexibility to geo-target your ads anywhere in the world. This targeting reduces costs of traditional advertising vehicles, pre-qualifying and tracking the path of prospects through to conversion.
The digital marketing team at Starkmedia has expertise in management and strategic consulting with various paid search campaign initiatives including Google AdWords and Remarketing, Yahoo, Bing adCenter, as well as their respective content networks. Our team of marketing professionals can assist or directly manage campaign setup, keyword research, landing page development or optimization, and on-going analytics insights and reporting to validate effectiveness and ROI of each campaign.
Pay-Per-Click Management (PPC)
Properly setting up a PPC campaign is the most critical component of PPC efficiency. Starkmedia works to make every dollar of your marketing budget work for you. Through keyword research, segmenting keywords, landing pages, and ad copy, your efforts ensure the lowest cost per click rates, maximum conversion rates that result in the best return on investment.
Using proven strategies to constantly improve the success of the campaign, we manually monitor keyword bids, average ad position, click-through and conversion rates, and conduct A/B and multivariate test ads and landing page content to guarantee the campaign is as successful as possible.
Remarketing enables you to show targeted advertisements to prospective customers who have previously visited your website, following them past their site visit and throughout their browsing session. This vehicle displays highly relevant messages across the Google Display Network.
Our experience in placing ads on major brand sites such as the Weather Channel, HGTV, CNN, and NHL as well as local community sites gives us the versatility to help with your specific job. In addition, we experience generating paid search ads for Facebook Custom Audience and utilizing the power of social media to let your content be found by an even wider audience.
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