At a Glance: Marketo

Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects. Marketo is one of the best marketing automation platforms available; today, we’d like to show you how it works and why it can be a benefit to your business.

Why Choose Marketo?
Marketo is a powerful marketing automation platform that offers multiple capabilities to its users. The most obvious of these capabilities is, of course, email and marketing campaign automation. With Marketo, you can set up emails and content that will reach your prospects at all the right points in the sales funnel. However, you can also use Marketo to nurture leads in other ways. For instance, Marketo can help you better understand how to market to different leads with lead scoring. You can use Marketo to send email campaigns to leads based on their behavior when they visit your site, and also conduct A/B testing to perfect those campaigns.

Since Marketo is a software-as-a-service marketing tool, it’s readily available for you and anyone on your marketing team whenever you need it. You can access it anywhere, as long as you have an internet connection.

Starkmedia’s Marketo Services
We know how important it is to stay in touch with leads, and we help our clients do just that with Marketo. If you’d like to learn more about Marketo or want to start using it for yourself, contact us. We’d be happy to answer your questions and help you get started.