How HubSpot Connects Websites, Content, Sales, and Customer Data

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More businesses are starting to build their websites on HubSpot because they want their website, marketing, sales, and customer data connected in one place. Instead of managing a separate website platform, CRM, marketing tools, and reporting systems, HubSpot allows businesses to manage it all together. That connection makes it easier to track customer activity, update …

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Why Your Google Business Profile Matters for Local SEO

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When people search for a business locally, your Google Business Profile is often their first impression. Before they ever visit your website, they’re looking at your reviews, photos, hours, services, and overall reputation directly from Google Search or Maps. Google Business Profile remains one of the most important parts of local SEO and digital marketing. …

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Rebuilding the Customer Portal for Filtration Concepts, Inc.

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Filtration Concepts, Inc. needed a customer portal that could keep up with how their business actually runs. Their existing proprietary platform was costly and no longer well suited to customer needs like multi-location equipment management, maintenance-based reordering, and account-specific pricing. Starkmedia built a custom portal on Drupal that gave FCI’s customers a cleaner, more capable self-service experience. What We …

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