DOWCO Marine Home Page
Project Details 23Home Page
Client
DOWCO Inc.

Assignment
To create a site that serves as both the consumer and dealer location for the Marine division. It was important for DOWCO that their new design appeal to consumers visually and highlight supporting educational content, while maintaining the e-commerce and account management needs of authorized dealers.

Solution
To facilitate the needs of both target users, the site initially displays and function with consumer-oriented information, resources, product pricing. Once the dealer has logged in, site content expands to display dealer specific pricing throughout product catalog and manageable account and order history, in addition to original consumer-oriented content. In addition, the e-commerce product catalog communicates directly with DOWCO's internal inventory and order processing systems. Other site features include online product registration, a dealer locator, and an expanded Resource section with product videos, FAQ's, Instruction Sheets and Product Manuals.
Components
Web Design & Development
Information Architecture
Product Database Integration
E-commerce
Resource Management Tool
Dealer Account Management