| Project Details |     Interactive Product Selection Tool | |
| Client Briggs & Stratton Power Products Assignment To build a site that would spark interest in pressure washer usage. By showing a diverse range of ways a pressure washer can be used in an engaging manner, Briggs & Stratton hoped to convert curious site visitors into customers. Solution Starkmedia’s design team utilized Flash throughout the site to display engaging project videos as well as basic operational and feature animations. Interactive aspects of the site include the product selection tool, which allows visitors to find the correct pressure washer for their needs and a retail location where that product is available. To promote the Briggs & Stratton name without sacrificing the educational focus of the site, Briggs & Stratton pressure washer accessories were seamlessly incorporated throughout the project gallery and basics pages. The site utilizes a custom product management system providing Briggs & Stratton staff the ability to manage product information. Project videos were also posted to video sharing site YouTube and made available for embedding or download to portable devices. | Site Links www.outdoorcleaning.com Components CSS Development Strategic Planning Flash Animation Information Architecture Product Database Viral Marketing via Video and E-mail Search Engine Optimization RSS Feeds Projects Administration |
