Maximize your PPC Campaign Performance
Starkmedia’s Pay Per Click (PPC) program enables you to reach only the people who are actively looking online for the products & services your business offers.
PPC advertising has proven to be a powerful & effective Internet marketing tool. A strategic PPC campaign provides the opportunity to send qualified traffic to specific pages within your website & the flexibility to geo–target your ads anywhere in the world, guaranteeing your ads will be the first users see. Starkmedia provides PPC campaign management services for Google AdWords, Yahoo and Bing adCenter, as well as their respective content networks.
Our PPC account management services include:
- Campaign setup: Properly setting up a PPC campaign is the most critical component of PPC efficiency. Starkmedia works to make every dollar of your marketing budget work for you. The combined effort of effective campaign targeting, keyword research, segmenting keywords, landing pages and ad copy will ensure the lowest cost per click rates, maximum conversion rates & the best return on investment.
- Manual management: Starkmedia uses proven strategies to constantly improve the success of the campaign. By manually monitoring keyword bids, average ad position, click7-thru rates, and conversion rates, we are able to stay on top of the latest changes. We also consistently (A/B) test ads & landing page copy to guarantee the campaign is as successful as possible.
- Monthly reporting: Performance reports on individual keywords and on a campaign level provide success metrics on an on-going basis. PPC reports are emailed and reviewed with you monthly, analyzing key metrics such as clicks, CTR (Click through rate), cost, CPC (cost per click), average position, conversions, conversion rate, & cost/conversion.
- Account Review: Periodic account checkups and reviews ensure our pay per click services are meeting your campaign’s goals. They also provide an opportunity to discuss strategy and campaign updates.