The beauty of the internet is that it allows the ability to control and change content whenever you desire. Try doing that with a brochure or catalog! While static images can have a negative impact on your web presence so can static content - content that doesn’t change nor encourage visitor interaction. It can give the impression that your site information isn’t current or that your company is technologically behind.

Content management tools give you the ability to bring your web content alive while encouraging greater visitor interaction. Some of the most popular content management tools that Starkmedia has built for its clients are:

• News/Media Rooms: This is an increasingly popular way to boost repeat web site visits. By frequently uploading press releases, white papers, or press kits to your site, you are maintaining an active web presence.
• Online Survey Tool: Go ahead, ask anything! Whether you decide to post fun polls or informational surveys, your visitors will enjoy the opportunity to interact with your web site. Don’t forget that surveys are great market research tools that can be used for planning future promotional campaigns.
• Message Boards: Do not underestimate the opportunity to interact directly with your site visitors online! Like online surveys, this is a more direct way to get important information from your site audience and give them the opportunity to pick your brain.
• Event Calendars: Post and remove events simply with just a few clicks of the mouse. Make it easier for your site visitors to locate event information and get involved with your business or organization.