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Pay-Per-Click Management Campaign Pay-per-click search engines are a highly effective way to attract inexpensive, targeted traffic to your web site.
October 15, 2005

Pay-per-click search engines are a highly effective way to attract inexpensive, targeted traffic to your web site. Pay-per-click is paying for a ranking within a popular search engine. The highest bidder gets the number one position.

Using the search engines, your target prospect comes directly to you. Branding your product, service and/or company name is achieved at a very low cost. With pay-per-click services you only pay when someone clicks on your link. Having your web site located in the first position usually generates a 5% click through rate according to Overture.com. If you generated 200 clicks from one keyword that means 4,000 people actually saw your link and company name. If every click cost $0.10 then you paid just $20 for 4,000 people to see your link, service and company name, in addition to the 200 people who actually visited your site.

Pay-Per-Click Campaigns


Pay-Per-Click Campaign Viewers are finding exactly what they are looking for when your targeted keywords are used properly and chosen wisely. In the two images shown you can see where your listing would show up in the popular search engines using a pay-per-click service. Now before you throw all your advertising money into pay-per-click services, we advise doing some research. Without the research, a pay-per-click advertising campaign can quickly become an empty wallet with no return on your investment. We can help with the research. Starkmedia offers Pay-per-click Management Services which include:
  • Keyword analysis to find most effective use of pay-per-click funds
  • Creation of unique keyword description
  • Weekly analysis of keyword rates and positions
  • Monthly reports detailing account activity

We will set-up the account, manage it and create the best keywords and descriptions for your company’s unique campaign to generate the maximum amount of leads available for your budget. Contact Us

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