Blogs – For companies that want to connect with their customers!
Depending on the company or your business model, corporate blogging can help your company feel more human to the world and it is a way for your company to become intertwined with the Internet community. With 51 million blogs in existence and 10 million people blogging each day, isn't it time that your company joined the blogosphere?

Podcasting and Vodcasting – For companies that want to be on the cutting edge!
Delivering audio and video on demand is beginning to make a presence on corporate sites. This new form of authentic communication works well for companies that want to display a different side of their company and truly show their personality.

Some of the most used podcasting applications are:

• Customer Support
  It is possible to find plenty of feeds in any business podcasting or vodcasting directory that will give you information on customer support. Tutorials for people in the professional world who want to learn how to deal with customers as well as customers themselves can listen to (and watch) podcasts or vodcasts dealing with this topic.
• Press Releases
  Podcasting has now been discovered as one of the ways with which a press release can be spread successfully. A feed for a press release can be added to an online directory, included with news feeds and can be put up on a business website for interested customers.
• Product Development and Launch
  News and knowledge about a new product can be released on to the market in the form of a podcast. GM's North America President, Gary Cowger, put out the first blog by any major corporation. On the podcast, he merely introduced the new Cadillac DTS and Buick Lucerne luxury sedans, at the Auto Show in Chicago. However, this method of delivery can be used throughout the conceptualizing, targeting and development processes.
• Training
  Training is always a big problem in corporations - namely, how to give your employees, or staff the training they need without hurting your work force. The solution? Podcasts or vodcasts that will allow the training to be done at the employees' leisure.
• Communication
  This is another need for any corporation - when you don't have time to call a meeting. Simply record a podcast, make it known to those concerned and allow them later to log on and get the information they need. Being able to increase the amount of communication between management and employees, between directors, and even between fellow employees, could definitely make your corporate team more effective.

This subscription based service can provide customers with new content without them returning to the site keeping them always in the loop.

Mobile Websites – For forward thinking companies!
The whole point of mobile applications is to give timely, relevant information to your customer that is personal and actionable. As media usage fragments and disperses out of the home, mobile devices can follow us across this new pathway of consumption.

To ensure a better, more reliable Internet experience with sites specifically for the smaller screens .mobi, a domain created for mobile users, was launched in 2006. Over 100,000 domains were purchased in the first four days during general landrush alone. With the anticipated use of the mobile web equal to that of the world wide web, this alternative avenue will allow you to reach your audience on a whole new level.

E-mail Marketing – For any and all companies!
In the midst of all the new media vehicles, e-mail marketing has a tendency to be forgotten (after all it's been around for 20+ years). But this conventional method still is the most used application on the Internet and provides the best sales conversion. With over 600 million e-mail boxes worldwide revisiting this marketing avenue may be right for your company. A good email campaign can help your company:

• Generate Repeat Sales
• Up-sell and Cross-sell Products and Services
• Gain Valuable feedback from your customers
• Drive web users to make offline purchases

E-mail marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly e-mails will keep your brand in your target consumer’s mind. Finding a $9.6 billion business that comes close to all the benefits that email marketing offers is nearly impossible.

One thing is certain, these vehicles are here to stay as a permanent part of the media landscape, mutating in response to cultural changes and grassroots opportunities. Contact Starkmedia if you're interested in a testing a new vehicle for your site this year!

Starkmedia can provide the right solutions for you and your company, contact us for more information.