A web site must serve as the mirror that reflects a company's corporate brand strategy. The principles it stands for, its products and services, its achievements and its unique features are very important especially for corporate web site development. Having a strong corporate identity is the pillar to building a powerful overall image.

Successful corporate branding is all about establishing a long-term vision for a company and crafting the company's operations to meet that objective. Some companies that do this well include Microsoft, Disney, CNN, and Mercedes-Benz. The kind of brand strength these companies invoke takes a long time and a lot of work to establish, and there's a lot of brand research and tracking to maintain. A strong corporate strategy can also set the tone for further development of a company by promoting a sincere commitment to and respect for individual purposes, visions and values throughout every level of the company's products and culture.

Building Your Identity Online
Blending a company's identity into a web site builds customer trust. Design, color, and content enhance a company's image, attract higher traffic, and generate sales. Our web site designers strive to create web pages that are attractive, interactive, relevant, and user-friendly, which reflect an organization's business identity. The company's brand image can be woven into every web page of each web site with strategic placement of the logo, which is a stamp of authority. Creating a logo that captures the visitor's attention and reflects corporate philosophy is an important part of Internet branding. Homepage development is an art in itself for it must reflect the overall strategy a company is trying to project. Whether it is the company philosophy, value or mission a strong corporate strategy adds depth and value to a company's product offerings and increases a positive web presence.

Community Memorial Hospital
A great example of Starkmedia's customized web development is the redesign of Community Memorial Hospital. Wanting a fresh new look that appealed to women of child-bearing age, Community Memorial Hospital contacted Starkmedia to redesign and ultimately launch their new brand identity. The original site was institutional and mainly focused on the services offered at Community Memorial rather than on the patient. After truly analyzing and clarifying the scope of the project, Starkmedia was able to design a softer patient focused web site that was warm, inviting and user-friendly. Next Generation Care became the tag line of the new Community Memorial Hospital from which supporting marketing collaterals we're designed. By having a strong corporate strategy, Community Memorial Hospital has begun to build a multidimensional branding program emphasizing patient care and overall well-being.

The Starkmedia Way
Web development is an elaborate process. Starkmedia follows a well-defined set of guidelines as part of our web site development checklist that includes:

1. Defining and Documenting the web site business goal and objectives
2. Translating the objectives into web requirement and most appropriate architecture
3. Creating a unique design that reflects the business goals and objectives clearly
4. Setting and utilizing standards for content design and user interface
5. Developing text and graphics aligned with current marketing efforts