The most common updates posted to one’s social network usually revolve around their own life and/or something they plan on doing. The hyper-usage and gross popularity of Facebook and Twitter also revolves around its users’ ability to write up to the second status updates. Foursquare has taken notice of Facebook and Twitter users’ slight narcissism and added features to make up-to-the-minute status updates easier, more compelling, rich, contextual, and locationally relevant. Below are some convincing reasons to latch onto Foursquare and the opportunities of this platform. (more…)
Posts Tagged ‘social media’
Facebook’s Plan to Socialize the Web
Tuesday, May 4th, 2010Facebook wants to make the web more social by allowing you to connect with your Facebook friends and see their recommendations while surfing other websites. Facebook is hoping other sites will implement the “like” button, which enables users to leave a trail of where they have been and what they recommend. Businesses are excited over the potential traffic that could be gained through this new feature, but that’s just the surface: this should also help highlight the interests of their customer base to allow for better targeted, more effective marketing. (more…)
Qdoba’s Social Media Success
Friday, April 9th, 2010The beauty of social media is its versatility and wide range of applicability. Creativity is highly encouraged within the social realm and evidence of it often determines success or failure. Qdoba’s social media efforts focus on “fan” involvement and incorporate creative games, contest, and promotions to meet this goal.
Recently, I spoke with Doug Thielen, head of non-traditional marketing for Qdoba. During our conversation, we tackled the topics of a starting strategy, audience monitoring, and responding to negativity. Below is our interview, which highlights the key points of our conversation. (more…)
