Search Engines typically produce over 50% of a site’s annual visits. If the bulk of your website’s traffic is direct, you’re missing out on a lot of exposure that should be yours. Two well-proven methods for boosting your search profile are by utilizing search engine optimization and pay per click (PPC). Both entail creating unique strategies to achieve traffic maximization. Although maximizing traffic is the goal, it is important to focus on driving your target audience; generally defined as qualified traffic. Creating unique content and link building are two common search engine optimization strategies used to increase qualified traffic. (more…)
