The evolution of social media has stirred up the marketing game and new platforms continue to surface. Which ones are worth your time? . . .
QR codes have arrived on the scene and are making quite an impact. In June 2011, 14 million American consumers scanned QR codes with their mobile devices as reported by bizreport.com. With a vast array of uses and possibilities, these eye-catching bar codes could be the perfect fit to your marketing strategy.
One way to target both potential and current customers is to use two different strategies when creating your QR codes. In order to target potential customers, create QR codes and display them on products at retailers. When the code is scanned the user is taken to a specifically designed mobile page that highlights specs for that product. 
For current customers, place a QR code within manuals for each specific model that leads the user to a resource page with information on that model’s parts, maintenance, etc. These vastly different approaches will give you the opportunity to successfully target each audience. Is there an opportunity you’re missing?
To find other possibilities for marketing with QR codes as well as keys to success, scan the code with your QR reader or view it in a browser.
