Major updates to Google’s algorithm provides an opportunity for marketers to optimize their website and improve their search engine rankings through SEO efforts.
Increasing Exposure by Providing Online Support
Pentair provides water and technical product solutions for a global audience. Their products are sold exclusively through a network of distributors making their dealers a crucial part of their sales process. However, this dealer-centric approach creates some challenges for Pentair’s marketing and sales efforts, since many of their dealers do not currently have an online presence. To address this issue Starkmedia created pentairprodealer.com to provide a defined space to support dealers in promoting Pentair products and allow clients to freely access marketing materials.
A Customer Centric Approach to Your Website
Although budgets don’t always allow for extreme makeovers there are small things that can be done to your website to steer clear off presenting the wrong impression. I’ve listed 3 areas to consider as you approach changes to your site in the upcoming year.
Search Engines Introduce Social Media As Ranking Factors
The two biggest players in search – Google and Bing – have officially confirmed that social media, specifically Twitter and Facebook, are used in their ranking algorithms. The real game changer is that social media’s influence is no longer limited to just social search, but is now affecting ALL search queries.
Award Winning Web Design & Development
It takes the expertise of a team to build a great website. At Starkmedia, our team consists of marketing professionals, designers, and programmers who pride themselves on being highly skilled within their fields. Today, we celebrate the success of four expert members of our team: both designers and programmers.
The Latest and Greatest Inbox from Facebook
Facebook continues to change the way that we communicate. Yesterday, Facebook announced their new messaging feature that is designed to aggregate all of your communication into one convenient location.
Taking Advantage of Google’s New Local Search Results
This past week Google rolled out a variety of new layouts for its local search results. The new design renders search results with considerable emphasis on local listings. It’s assumed that the increased exposure of local listings will result in an increase of traffic sent from Google’s local search results.
A Mobile Website that Appeals to the Mobile User
Bringing the processing power of the computer to your cell phone has made approximately 42% of Americans’ lives a whole lot easier. Smart phones provide users with convenience and all the resources of the internet literally at their fingertips. Although users search the web frequently with their mobile phone, finding websites that are easy to navigate is a rarity.
Maximizing Your Site’s Search Engine Exposure
Search Engines typically produce over 50% of a site’s annual visits. If the bulk of your website’s traffic is direct, you’re missing out on a lot of exposure that should be yours. Two well-proven methods for boosting your search profile are by utilizing search engine optimization and pay per click (PPC).
Providing Direction with a Redesigned Website
Before approaching Legal Action’s redesign, it was crucial to evaluate the performance of their current website and determine objectives. To find in-depth answers, Starkmedia organized a series of interviews with Legal Action personnel as well as their clients. Through these dialogues, we were able to gain insight into the organization, understand navigation issues, decide what should be communicated, settle on the content placement, and discover the new direction of the website.
