Search Engines typically produce over 50% of a site’s annual visits. If the bulk of your website’s traffic is direct, you’re missing out on a lot of exposure that should be yours. Two well-proven methods for boosting your search profile are by utilizing search engine optimization and pay per click (PPC). Both entail creating unique strategies to achieve traffic maximization. Although maximizing traffic is the goal, it is important to focus on driving your target audience; generally defined as qualified traffic. Creating unique content and link building are two common search engine optimization strategies used to increase qualified traffic. (more…)
Archive for the “Natural Search” Category
Google Adds a Coupon Feature to its Local Business Results
Every company wants prominence in Google’s search results. Whether this goal is reflected in carefully placed keywords in title tags, implementing bread crumbs or creative page descriptions, savvy online marketers have found methods of increasing site traffic.
Google’s newest feature – targeted towards local results – is a bright yellow price tag icon, denoting an online coupon. This feature can be added to a company’s local results, bringing great potential benefits to locally rendered search results. (more…)
Advantages of WordPress as a CMS
Looking for an alternative CMS solution that is affordable? WordPress is an open source blog publishing program that is installed on the user’s Web server. Many companies have discovered the benefits of utilizing WordPress, while using its vast resources to create a custom blog or employing its content management system abilities to update and manage an affordable website. WordPress provides dynamic and user friendly input with functions that also allow easy additions and overall customization. Moreover, WordPress also allows for:
- Search Success
- Custom URLs
- Applications
- Plug-Ins
- Affordability
WordPress naturally provides a platform for creating structured content, which can be easily indexed by search engines.
Putting keywords in your URL increases relevance in search engines. WordPress allows customization of URLs, therefore allowing one to choose the influential key words.
Applications built for WordPress provide further opportunity to tailor one’s site towards their specific needs.
WordPress offers a large selection of plug-ins that provides links to social media sites or ways to optimize one’s search. Plug-ins offer benefits for SEO, overall usability, or speed up back end administrative use.
With access to plug-ins that create customization without a fee as well as applications that can be created to fit a budget, affordability reigns.
Making the Right Connections on the Web
Make the right connections with linking. (more…)
