Blog

Archive for the “Mobile” Category

QR Codes’ Capabilities


The evolution of social media has stirred up the marketing game and new platforms continue to surface. Which ones are worth your time? . . .

QR codes have arrived on the scene and are making quite an impact. In June 2011, 14 million American consumers scanned QR codes with their mobile devices as reported by bizreport.com. With a vast array of uses and possibilities, these eye-catching bar codes could be the perfect fit to your marketing strategy.

One way to target both potential and current customers is to use two different strategies when creating your QR codes. In order to target potential customers, create QR codes and display them on products at retailers. When the code is scanned the user is taken to a specifically designed mobile page that highlights specs for that product. For current customers, place a QR code within manuals for each specific model that leads the user to a resource page with information on that model’s parts, maintenance, etc. These vastly different approaches will give you the opportunity to successfully target each audience. Is there an opportunity you’re missing?

To find other possibilities for marketing with QR codes as well as keys to success, scan the code with your QR reader or view it in a browser.

Share

A Mobile Website that Appeals to the Mobile User

Bringing the processing power of the computer to your cell phone has made approximately 42% of Americans’ lives a whole lot easier. Smart phones provide users with convenience and all the resources of the internet literally at their fingertips. Although users search the web frequently with their mobile phone, finding websites that are easy to navigate is a rarity. Building a website that will accommodate nearly half the population is crucial to a company’s forward-looking success. (more…)

Share

Google’s Acquisition of AdMob gives insight into Mobile Trends

google acquisitionsGoogle is not only a dominant force in the world of search, but they are consistently investing in and developing the newest technologies. Studying their investments can often give insight to future trends in the tech world.

Let’s consider past acquisitions:
Online Maps through the acquisition of Keyhole in 2004 later renamed to Google Earth in 2005. If you have ever needed directions or simply wanted to pry into the location of an acquaintance’s home, then you have probably used Google Maps. With over 12 million Google Earth downloads, they have established quite a presence in the world of web mapping.

Web Analytics through the acquisition of Measure Map in 2006.
Where would your website be without the metrics available through Google Analytics? Google Analytics has empowered companies with the ability to track and improve their search engine rankings.

Online Video through the acquisition of YouTube in 2006.
Have you seen the wedding video of the couple dancing down the isle? The video gained so much popularity that the show, “The Office” decided to emulate it. Everyone from big brands like Target to average Joes have created viral videos on YouTube to promote themselves. YouTube has proven to be one of the best sources for gaining mass exposure.

Recently, Google purchased the Mobile Advertising company AdMob.
The purchase of AdMob is a strong indicator of Google’s intent on linking its current search engine based ad program with Admob’s Web Display and Application Display ad service. Now, by combining web ads with mobile devices, Google promises to create more useful mobile content for the user and increased opportunities to gain revenue for developers and advertisers.

As of today Google has acquired Teracent, an advertising company that displays ads that are customized to the consumer and site. This acquisition will likely enhance the relevance of each mobile application and advertisement.

Each of Google’s acquisitions has impacted the direction of the web in a significant way. Now Google has confirmed the significance of mobile marketing through the purchase of a mobile display company. The evidence is clear – make your presence known.

Share

Mobile Websites – Staying Ahead of the Trends

mobile websitesDid you just download your one-thousandth iPhone application? Maybe you checked the score of tonight’s game before dinner? As those who have embraced recent progress in communication technology, we can all admit to at least a slight attachment to our mobile device. Lately, with new features, options, and apps being added almost daily, we can do virtually anything on our phones. Today’s cell phones have Internet access comparable to computers, with the additional benefit of supreme portability; which provide users the ability to perform web searches anytime, anywhere. ComScore notes that 32% of Americans have used their mobile devices to go online, providing a great marketing opportunity for any firm that is ready to conquer the mobile world. Staying ahead of the trends will allow your company to capitalize on new marketing opportunities and provide new avenues for online visibility. Consider the following questions:

Is your site designed for mobile users?
Many sites don’t transition well on mobile devices. Some of the problems include long load times, incompatible content, and cumbersome navigation. In addition, mobile devices typically handle Flash content poorly, or not at all. To create a positive customer experience, consider making adjustments to create a mobile website version that will satisfy your customers’ searching desires.

Are you taking advantage of an e-commerce opportunity?
Buzz City reports the most requested feature for mobile commerce (at 34%) was the ability to pay bills and make purchase transactions. Recently, NY Times, reported on Amazon’s Mobile Payments Service, which allows users to make one-time payments, one-click purchases, and get refunds or cancel transactions. Amazon understands the importance of embracing new technological developments to improve their customer experience and increase sales opportunities, now it’s time for your company to do the same.

How should your mobile site be presented?
There isn’t just one approach to your mobile presence. Your approach should differ greatly depending on your targeted audience and product offering. The following are common approaches:

Option 1
Take your home website and create a mobile version that includes the features that make your website attractive, but in a scaled down version. The mobile user will experience the same functionality, features, and navigation; therefore enhancing the user experience. This approach is excellent for companies whose targeted audience is online and active.

Option 2
Create a site with only your company’s basic contact information. When a mobile user is detected the site is activated; however, it also gives the viewer an option to be taken to the full version of the website. This is a good approach for businesses whose website offers resources and information rather than the opportunity to purchase or showcase specific products.

Option 3
Target your information towards a specific product offering. For example, your company might be focusing on a new product or has a specific feature that could be attractive to mobile users; in this case, this is the option for you. This is fabulous for the marketing team that wants an innovative and creative approach to mobile marketing.

Share

General Registration Now Open

(more…)

Share

Is Your Site Mobile Compatible?

(more…)

Share