The Internet is a constantly changing smorgasbord of new marketing platforms. At it’s current pace it is difficult to differentiate what tools are worth your time. We’ve listed a few new platforms and laid out whom they will benefit the most.
Although mobile websites have been around for a while, they have moved from an emerging trend to a mandatory marketing tool. Half of all local searches are done via mobile phone. Hubspot.com reports that Mobile Internet users will reach 113.9 million in 2012, up 17% from 2011. Mobile must be considered for businesses that are currently using their websites as a main source of marketing – meaning it’s important for all.
With so many new devices for browsing the web, companies are finding it necessary to create specific apps for each device, which can prove costly. Web apps provide companies with a cost effective approach. A web application uses the power of the Internet to drive its functionality and since it is accessed via browser it performs cross platform. Updates are done seamlessly without the need for downloading the latest version, which benefits both the user and the company.
Responsive Web Design
Now that desktops aren’t the only tools for browsing the web responsive web design has come into the picture. The design is built to adjust to the size of the browser for whatever device you are using (mobile phone, tablet, etc.). The benefit lies in its ability to adjust the layout of the design to fit the device as well as convenient updating. Instead of meticulously updating several sites, updates are done in one location and apply to all layouts. Companies who have a tech savy target audience are prime candidates for this design. In order to reap the benefits of this design style, it is also important to look at your product and services offering. If these areas of your website are text heavy you may be better served by a customized mobile website with select information.
With all the attention it’s gathered lately, this virtual pinboard has gained much popularity. Pinterest gives you the ability to organize and share all the things you find on the web. With a primary demographic consisting of women ranging from ages 25-34, it holds potential for businesses that are retail focused and have a target audience that matches the demographic. Some companies that have found creative ways to use Pinterest for business are Gap and The Travel Channel.
Since photo sharing is one of the most common practices of social platforms, the creators of Instagram hit the nail on the head. This popular app allows you to snap a picture, make edits and apply filters then share it on Instagram or another social platform of your choice. Recently, Facebook decided to buy Instagram, so you’ll only be seeing more of this popular app in the future. If you have already built a following on Facebook or your followers are receptive to images, adding this app to your posting repertoire can help add interest to your updates.
These barcodes are popping up all over the place from magazines to store front windows. To use a QR code, a mobile user scans the barcode with an app on their phone and is given direct access to whatever information the creator intends. They are most commonly used to link to a contest or additional information about a product. The important thing to remember is that they are often accessed via smart phone so whatever destination you plan on sending them to should be created for a mobile device. If your target audience consists of tech savy smart phone users, this marketing tool is for you.
Is it time to try one of these platforms? Starkmedia can help.