We see them everywhere on a daily basis when we search for something, but many people do not know what they are or even how they work. Rich Snippets provide a great opportunity to display more information about your webpage in the search results. In short, they are designed to give a user a sense of what the webpage might contain. The benefits of using rich snippets include:
1. Giving users quicker access to useful information
2. Providing aesthetically pleasing layouts to draw a user’s attention more than a regular search result
3. Increasing click-through rates resulting in more relevant visitors to your site
Rich Snippets can be used for a variety of information that includes but is not limited to:
1. Events
2. Author & Author Photos
3. Locations
4. Reviews
5. Ratings
6. Products
In order to use rich snippets, you must know how to properly markup the content on your website using markup formats such as Microdata, Microformats, or Schema.
Starkmedia is constantly finding ways to implement rich snippets for our client’s websites to help them succeed online. As rich snippets evolve, they could be used in even bigger ways in the future in search. How can you mark up data to include rich snippets in your search engine results?
Check out this helpful infographic to learn more:
