When a visitor lands on Google’s home page there’s pretty much one thing to do – search for something. This is a great example of a clear call to action. Often websites are littered with so much information, it becomes difficult to know what to do or where to go next. This is why knowing your goals and creating a call to action that is rooted in those goals is essential to the success of your website.
What exactly do you want a visitor to do when they visit your site? Is it clear? Below are a few examples of clear calls to action.
Browse: Upon arrival to Mandel’s site, your eye is drawn to the scrolling images of condos and apartments. With several listings highlighted on the right that include eye-catching images and appealing descriptions, the visitor is invited to browse their properties.
Donate: Although MPTV’s website has a barrage of information on the home page, a clear call to action is visible. The ad box on the right draws the visitor’s attention using bright colors and typography that emphasize on a call to donate and support MPTV.
Volunteer/Get Involved: Involvement is the cornerstone of Wisconsin Breast Cancer Coalition’s organization. With two callouts on the home page asking visitors to contribute and volunteer, they are able to enhance the opportunity (or possibility) for visitors to get involved.
Subscribe: Mead & Hunt leaves little room for misinterpretation, highlighting the ability to download or subscribe to their publications as you arrive on their publications page.
Connect: Meriter Health serves a large base of clients in the greater Madison area, so they wanted to provide multiple ways for their visitors to connect. They devoted a section of the home page for the opportunity to connect with Meriter, providing the visitor with direct access to newsletters, volunteer opportunities, and social networking sites.
Learn More: With countless products that live within the Briggs and Stratton brand, it is crucial for the visitor to learn the extent of what their products have to offer. By providing a delicate balance of white space around ads that ask the visitor to learn more, Briggs and Stratton emphasizes the opportunity to become educated on their products.
Apply: Northwest Healthcare is the largest employer in Kalispell, Montana. To emphasize the importance of employment, they have a prominent ad at the top of the page inviting visitors to learn more about jobs at NWHC.
Multiple Calls of Action: The Vital Voices home page highlights multiple calls of action, encouraging the visitor to learn more, make a donation, download the newsletter, or register for their latest event.
Conversions: Once your goals have been linked to a clear call to action, it becomes crucial to define and monitor your success. This could be as simple as completing a form or a successful transaction. Analytics can help provide the tools needed to measure success through conversions. Looking at specific metrics can either give you the satisfaction of a job well done, or provide the information you need to make revisions. This is accomplished by looking at things such as:
- Where are your visitors coming from?
- How much time does a visitor spend on a specific page?
- Are visitors leaving shortly after visiting the site?
- How many visitors are taking advantage of your call to action?
Let Starkmedia help you examine your goals, implement them through a clear, and track your success.
