The Who:
Sump and Sewage Pump Manufacturers Association, SSPMA, is an organization that has been representing over 90% of the manufacturers of sump, effluent & sewage pumps, together with component and accessory suppliers for 55 years. Their mission states that they “represent the industry in a manner consistent with the highest standards of business practice . . .” Starkmedia’s goal was to align their presence on the web with their mission.
Starting with the Basics:
The website design was completely revamped to be more professional and present a clean streamlined look. Along with the design was an update to the size of the site to meet today’s standards for browsers. Special attention was paid to simplifying the navigation to allow users to find information easily. While addressing the usability of the site, we decided to implement floating navigation so that as the user scrolls down the page they don’t lose important navigational elements.
The Wow:
One of the largest changes made was taking a static site and making it interactive. The education page now boasts hotspots on the ad block. Providing hot spots presents a less traditional approach by giving the user the opportunity to interact with the information. When landing on the page the visitor is presented with a large interactive image of a home and the places within it where sump and sewage pumps are most commonly used. As they scroll over the image information pertinent to each spot appears. Finding new ways to communicate your message can make the difference between a mere visit and an interaction.
The Result:
SSPMA now represents their industry consistently both online and off. After interaction was applied to the site visitors now spend more time on the site using all the resources that it provides. Most business owners flock to social media for a quick fix of interaction, but there are many ways to add this element. Is your site still static? Consider other avenues for interaction on your site.
