A company we worked with a while back was having difficulty finding the focus for their redesign. After going through the exploration process and determining the goals of the website, we discovered their people were the “rockstars” of their company and yet they weren’t anywhere on the website. The new design focused on highlighting the people that powered this amazing company.
Have you lost focus? What are you trying to achieve and how are you tracking your success? Who or what is the “rockstar” of your company?
Photo Credit: Simon Howden
PRODUCT
Prent is a global leader in the plastic thermoform industry. When you arrive on prent.com you see their product showcased in large scrolling ads that highlight their products and how they are used. The diversity of their products is sure to inspire confidence within their customers. The design is clean and understated so that the eye is drawn to the product and message.
PEOPLE
First Business services many different areas within the banking/financial industry, but their selling point is the quality of their people. In addition to the plethora of information and resources you will find on FirstBusiness.com you will also see that their people are showcased throughout the website. By incorporating people through the site, they are able to incorporate the personal service that sets them apart.
SERVICE
As personal injury attorneys, Davis and Gelshenen needed their service to be apparent upon landing on their site. Once arriving on the site a strong call to action is made and their messaging speaks directly to the services they provide. Not only are their services apparent, but their credibility is as well. Everything from awards to testimonials supports the services that they provide.
MISSION
The Wisconsin Breast Cancer Coalition is a not-for-profit organization that focuses on speaking out about breast cancer through education, collaboration, and legislation. Their mission resonates on the home page as evidence through distinct colors, imaging, and tag lines. The combined effort of all of these elements communicates the strength of their mission and encourages participation.
Do you need to regain your focus? Is it time to realign your website to support your company’s goals? Through our exploration process, Starkmedia can help determine goals for your online presence. Whether you are using imagery, placement, design, or messaging, Starkmedia can help bring it into focus online.
