Shorewood, Wisconsin is an urban village located just outside of Milwaukee. The village prides itself on being both the first suburb north of the city of Milwaukee and being a walkable community. Their previous site highlighted the ability to walk the community, but left little reason for return visits.
What makes your website unique? Are you encouraging visitors to return?
Armed with images and interactivity, Starkmedia redesigned the Shorewood Today website to become a community web destination. Drawing upon the appeal of the Shorewood, Starkmedia chose to hone in on the aspects that make it unique, giving visitors a location for gathering information.
Photo Gallery
To highlight the strong sense of community within Shorewood it was only logical to provide a photo gallery. The photo gallery highlights village events and allows visitors to share them through social media. Serving dual purposes, the gallery displays the strong sense of community and also gives visitors a reason to return.
Marketing Support
The village’s magazine, Shorewood Today, is quite popular among its residents. To support all marketing efforts, the website showcases the magazine by giving visitors the ability to view different issues and articles. Playing off the success of the magazine by providing a popular source of information online gives visitors another reason to return to the website.
Shorewood Happenings
With summer in full gear Shorewood is bustling with activities. By creating a designated section for news and events visitors now have a destination to return to when inquiring about future happenings in Shorewood.
New Business Development
In today’s economic climate it is a rarity to find thriving communities that are continuing to develop, but Shorewood is one such place. To continue to encourage growth the website highlights recent developments, providing appeal to potential developers. Beyond showcasing Shorewood’s vast events and walkable community, the website also provides information on being a green community.
The redesigned website now encourages repeat visits by providing valuable information. Not only do residents now use the site as a resource, but it also appeals to prospective residents by highlighting the village’s advantages. Analyze your website to discover your daily web traffic. Do you need to attract more web traffic? Starkmedia specializes in interactive marketing and can help you find ways to draw more attention to your website.
