Blog

Archive for 2010

Facebook’s Plan to Socialize the Web

Facebook wants to make the web more social by allowing you to connect with your Facebook friends and see their recommendations while surfing other websites. Facebook is hoping other sites will implement the “like” button, which enables users to leave a trail of where they have been and what they recommend. Businesses are excited over the potential traffic that could be gained through this new feature, but that’s just the surface: this should also help highlight the interests of their customer base to allow for better targeted, more effective marketing. (more…)

Share

Qdoba’s Social Media Success

The beauty of social media is its versatility and wide range of applicability. Creativity is highly encouraged within the social realm and evidence of it often determines success or failure. Qdoba’s social media efforts focus on “fan” involvement and incorporate creative games, contest, and promotions to meet this goal.

Recently, I spoke with Doug Thielen, head of non-traditional marketing for Qdoba. During our conversation, we tackled the topics of a starting strategy, audience monitoring, and responding to negativity. Below is our interview, which highlights the key points of our conversation. (more…)

Share

Rebrand & Redesign

Located in the south-central region of Wisconsin, Meriter is one of the state’s largest community hospitals. Utilizing its size and wide variety of health services offered, Meriter’s focus continues to remain on delivering the highest quality health care to their patients. In 2010, Meriter launched their redesigned website – a testament to their commitment towards providing quality resources for the public. (more…)

Share

The Soft Humming of Google Buzz

GoogleBuzzLogoGoogle’s Internet dominance is looming as Google Buzz settles within the market. In my previous post, I share Google’s recent acquisitions which often lead to tools worth adopting. In the case of Buzz, they are jumping into an already hot market-the social web-and are providing evidence against the argument that social media is fleeting. The platforms may come and go, but the social experience is here to stay.

I have just begun to experience Google Buzz, but below I have collected some interesting perspectives on this newly released tool.

How Google Buzz could benefit business.

A short video on how Twitter is the driving force behind Buzz.

A downside to all the Buzz.

Share

Creating an Online Experience

The New Year has begun, Christmas trees have been taken down, and resolutions have been made, but it’s hard not to forget the holiday experience. Whether you’re remembering the ball drop as you counted down to the New Year, the glow of Christmas lights, or the taste of sugary treats; it’s these experiences that create a fondness and anticipation for the next year’s festivities. Creating an online experience is an important part of gaining a loyal customer base, growing purchase opportunities, and acquiring prospects. Since the web doesn’t offer such tangible holiday experiences, improve your online experience by utilizing the following: (more…)

Share