Facebook wants to make the web more social by allowing you to connect with your Facebook friends and see their recommendations while surfing other websites. Facebook is hoping other sites will implement the “like” button, which enables users to leave a trail of where they have been and what they recommend. Businesses are excited over the potential traffic that could be gained through this new feature, but that’s just the surface: this should also help highlight the interests of their customer base to allow for better targeted, more effective marketing.
Still Confused?
How you implement this feature is up to you. You can start small by adding a “like” button to the top of your blog that, when activated, will feed the visitor’s “likes” onto their friends’ news feeds and will also be stored in their preferences. OR you can dive in by not only inserting the button, but also by adding a widget that will allow the visitor to see other friends activities and likes.
Opinions and Information
CNN discusses the changes in detail.
Business Insider praises Facebook’s ambition, while considering future implications.
LikeButton allows you to explore the feature described above by giving you a sneak peek into what your friends have done online.
What to do?
If you are already involved in social media, keep it going! Continue maintaining interaction and building a base of friends. If social media brings bouts of anxiety, now is the time to reach for the Valium and begin getting social. Even if you are a firm believer in Facebook’s eventual demise, something else social will rise and take its place. See what people are saying about you and talk to others who have experimented with social media.
Enjoy the journey and BE CREATIVE!
