Located in the south-central region of Wisconsin, Meriter is one of the state’s largest community hospitals. Utilizing its size and wide variety of health services offered, Meriter’s focus continues to remain on delivering the highest quality health care to their patients. In 2010, Meriter launched their redesigned website – a testament to their commitment towards providing quality resources for the public.
The Basis for Redesign
The redesign was necessary in order to transition every aspect of business into Meriter’s new branding efforts. Their continued growth was not evident in the current website, and updating and maintenance were difficult due to the amount of content acquired since the last design. In addition to content concerns, they also wanted to ensure customers were not lost amidst crowded pages and would be able connect with Meriter online.
Project Objectives:
- Create a content management system that enables frequent updating throughout multiples pages of the website
- Match print materials with web design to create continuity among marketing pieces
- Offer a simple and streamlined design that would lend itself to intuitive navigation
- Provide visibility on the home page for connecting with Meriter
- Incorporate a design and message that would appeal to the target audience
The Outcome
With many objectives to consider, work began on a content management system and design framework. Originally, the website was created statically and was designed in tables; therefore, restricting their capabilities. To conquer this issue, cascading style sheets were used to work in alignment with the custom CMS. On the home page a designated area includes ways to connect with Meriter directly. Additionally, Facebook and Twitter are highlighted to showcase different channels of communication. When applying images and background, the target audience’s opinions came into consideration. A serene background is used to complement the warm and friendly images throughout the site. All aspects of the site are based on the look-and-feel of Meriter’s marketing campaigns in order to present a consistent message.
The Response
“The new Meriter.com makes it easy for me to find what I’m looking for.”
“Great physician directory! Patients really like getting to know their doctor before they have an appointment. The physician videos are awesome, too!”
“I love the new look — it’s so warm and inviting.”
“The new site looks good and is easy to maneuver.”
