First Business Financial Services
Wednesday, June 10, 2009
First Business is a regional company providing a variety of financial products and services for a broad business clientele. They approached Starkmedia with a challenge to:
- Redesign the website
- Improve navigation
- Provide client education
- Monitor results
About
First Business specializes in commercial banking, asset-based lending, equipment financing, leasing, retirement plans, investment management, and trustee services. First Business prides itself on its customer centric approach, while offering a broad spectrum of products and services, tailored to the unique financial needs of each client.
The Challenge
StarkMedia was approached to create a website that displays First Business’ vision and values, communicates its “customer first” approach, and provides an updated look that matches its brand. First Business needed a website that not only allowed easy and thorough access to their products and services, but also allowed clients to educate themselves on the current markets and financial trends.
Our Work
Through intuitive navigation and modern design, Starkmedia was able to provide a website that describes First Business’ product offering. By adding a Client Resource Center, Starkmedia provided First Business with the opportunity to publish audio, video,and PowerPoint presentations, creating a knowledge base to address their clients’ needs. Also, the Resource Center has allowed them to gather the data of their clients’ interests and potential needs, which leads to new business opportunities. We also reorganized content, so that the website focuses on the products and services given. Through the revision of the career area, Starkmedia provided First Business with the ability to communicate their current openings and, therefore, allowed a wider pipeline of talent to apply. Starkmedia created a website where the line of communication between the business and customer was enhanced.
The Result
A streamlined, user-friendly website, which provides a direct approach to business. With a redesigned website, First Business now has resources that are current, marketing that is targeted, and aesthetics that are appealing and easy to view. While searching First Business’ web page, it is easy to see the endless supply of resources, while also feeling as though they are easy to navigate through. Additionally, the result is measured by the ability to satisfy the costumer’s needs:
“Starkmedia took the time to understand our business communication challenges and work through solutions with our senior management team. Clients have told me they think the new design is attractive and the navigation is quite intuitive. They also like some of the new value-adds we added to the site such as our Client Resource Center. Our site’s organization is now aligned with our corporate sales and marketing strategy. Through this alignment we are able to track traffic and gauge the effectiveness of our promotions and popularity of our product mix.”
Jodie Johnson
Assistant Vice President – Marketing
First Business Financial Services, Inc.
