Facebook Marketing Pages
Opportunity
With over 200 million users, Facebook has provided companies with a powerful resource for social networking. 
Many companies are utilizing the power of Facebook Brand pages to build their brand awareness and increase their overall products and services recognition. By aggregating groups of people with shared interests into online social networks, Facebook creates the perfect opportunity for businesses to appeal to a much broader clientele. The opportunities for acquiring new clients and achieving higher name recognition are almost endless and can be accomplished through using existing Facebook applications to build a micro site, or something simpler such as:
- Customizing content
- Providing a product buying guide
- Loading html or flash content
Response
Many companies have taken advantage of this resource and applied it to build upon their brand. By allowing visitors to preview new products and gather promotional information, GE Generator Systems’ Facebook site is an example of the opportunity available for promoting the brand. Also, this provides a passageway to the official web site, expanding their online audience.
Increased Availability
Facebook’s newest feature released on Friday, June 14th allows customizing user names; which can become a great online marketing tool for any business. This capability provides companies with new ways to enhance web traffic, allowing easy and direct access to and from their Facebook pages. Now, via a simple and memorable address, your clients and prospects can be easily directed to a specific Facebook page.
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