If it’s been a difficult year, you’re not alone. Now more than ever it is essential to maintain the visibility of your business while finding ways to reduce operating costs and stretch your online marketing dollar. Start 2009 off right with these simple, cost-effective steps to web planning in the new year.

Test New Ideas

It doesn’t make sense to start a diet without weighing yourself first. By testing your online audience, it becomes easier to make informed decisions on where your web site needs to change in 2009.

• A/B Testing
  Google Analytics makes it easier than ever before to test visitor response to your web site. By creating multiple, unique homepages or by placing cross-selling ads throughout your site, Analytics can measure which changes are more successful before committing to one strategy.
• Realignment
  A redesign is aesthetic-driven, while the desire to realign is purpose-driven. Rather than starting over from scratch, consider realigning your existing design and content to suit your current web strategy.

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Cut Costs

Synergy is the name of the game. Combining systems of data and payment collection will reduce administrative costs and maintain consistency of message and product.

• eCommerce with Payflow Pro
  The hassle of maintaining payment information in several different systems can be avoided. By processing payments automatically with a merchant account, you’ll receive funds quickly and efficiently.
• Intelligent Integration
  By marrying your enterprise system with your web database, your web site and in house operations can finally be in sync reducing time spent managing data and inventory.

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Increase Traffic

New year, new business. By moving traditional advertising budgets online, your web site can play a whole new role in creating sales and leads and reach a larger audience than you ever thought possible.

• Paid Search
  By utilizing Pay-Per-Click advertising, Starkmedia can create focused, online marketing campaigns to fit any budget. Best part is there are no long term commitments to individual ads, keywords, or target markets. Paid search allows the freedom to test keyword and regional interest and receive the measurable results your team needs to be successful.
• E-mail Marketing
  By cultivating a solid list of prospects and delivering compelling content directly to their inbox, creating new sales and leads is less expensive and more measurable than most traditional marketing vehicles.

Now is the time to prepare for a successful year online. Call 414.226.2710 or contact Starkmedia to get started.