Too Much Static? Online Visual Product Merchandising

With so many web sites marketing similar products to businesses and consumers, it is more important than ever that your site stands out from the crowd. Research shows that online visual merchandising can have a huge effect on web users’ perceptions of certain brands and products. This is why more and more B-to-B and B-to-C sites are abandoning static (or still) images on their product pages and using Flash or other rich media technology to provide a more interactive experience for site visitors.

Interactive visual merchandising provides many benefits to both site visitors and marketers alike. Since web users cannot physically touch or see actual products online, they enjoy the convenience of manipulating them onscreen to see their features, benefits, how they work, etc. Using new technology versus static images to display your products also reflects the value and position of your brand in the marketplace. This can help your business gain new prospects and ultimately, increase sales.

Still not sure what we mean? Click on the links below each image and experience some of the interactive visual merchandising Starkmedia has done for Briggs & Stratton. For more information, call Starkmedia at 414.226.2710 or click here.