Is your cell phone over 5 years old? Most of us would say no. In fact, today it’s pretty clear that you need to add technology to your personal or family budget just to keep up with the advances in how we interact with the world. So what about websites that are 5 years old? Unfortunately, it’s not that uncommon to see sites that have remained untouched and stagnant for that period of time.
Sazama is a company based in Milwaukee that designs, builds, and remodels homes. They recently contacted Starkmedia about redesigning their website. After gaining an understanding of their business, Starkmedia focused on four features to make the most impact.
Prairie School is a college preparatory school nestled in Racine, Wisconsin. This independent school sets itself apart with the quality of their education, unique opportunities, and top-notch facility. In order to translate these qualities online Prairie School needed to change their online marketing approach.
Static sites are a thing of the past. Companies want to have control over the content in their websites and users want access to fresh content. The amount of control a company needs varies with each unique situation. The one size fits all approach of canned content management systems rarely fits the solution correctly. Inevitably, there are functions in a CMS that will never be used or that need to be modified to be effective. Starkmedia works with each unique situation to create an effective solution.
No matter how robust a website is the first thing that grabs your attention is often the design. Reams Asset Management a fixed income investment management firm, recently teamed with Starkmedia to improve the design of their website. To make an impact with their target audience, which includes many Fortune 500 companies, their current site needed an infusion of life. Their site wasn’t providing a reflection of the quality of their business. In addition to design, Reams wanted a more interactive site with control over updating and maintaining content. To achieve their desired goals, Starkmedia focused on 3 areas for the redesign.
During the initial stages of a new client meeting, the discussion often turns to the integration of social media platforms. For some companies the potential is obvious and the strategy comes naturally. B2B social media strategy often takes more effort, but can hold enormous potential. Below are a few tips for B2B companies who want to dip their feet in the social media waters.
When it comes to marketing exposure on the web, search still reigns supreme. Google continues to get smarter at displaying the most relevant results. Users are getting the information they need faster than ever. A win, win right? Not if your website isn’t showing up in the first page of search results.
Starkmedia is constantly finding ways to implement rich snippets for our client’s websites to help them succeed online. As rich snippets evolve, they could be used in even bigger ways in the future in search. How can you mark up data to include rich snippets in your search engine results?
The Internet is a constantly changing smorgasbord of new marketing platforms. At it’s current pace it is difficult to differentiate what tools are worth your time. We’ve listed a few new platforms and laid out whom they will benefit the most.
A website is much more than just a website. It tells a story. It produces leads. It sells your products. Because of this, a website’s performance is not something to be taken lightly. But far too often businesses and marketers don’t have a clue as to how their websites are performing and how to improve them. These two initiatives are vital for the success of any company.
Starkmedia is a Certified SiteCore, Endeca, and Adobe Omniture developer.
