With the changing climate of search, make sure your business is taking advantage of these three SEO strategies in the new year.
A Call to Action
Knowing your goals and creating a call to action that is rooted in those goals is essential to the success of your website. What exactly do you want a visitor to do when they visit your site? Is it clear? Below are a few examples of clear calls to action.
Maximizing Your Online Potential
SSPMA’s mission states that they “represent the industry in a manner consistent with the highest standards of business practice . . .” Starkmedia’s goal was to align their presence on the web with their mission. One of the largest changes made was taking a static site and making it interactive. The home page now boasts hotspots on the ad blocks. Providing hot spots presents a less traditional approach by giving the user the opportunity to interact with the information.
Regaining Your Focus
A company we worked with a while back was having difficulty finding the focus for their redesign. After going through the exploration/interview process, we discovered their people were the rock stars of their company and yet they weren’t anywhere on the site. The new design focused on highlighting the people that powered this amazing company. The result was a website that emulated the company purpose and proved to be successful in achieving their online goals.
QR Codes’ Capabilities
The evolution of social media has stirred up the marketing game and new platforms continue to surface. Which ones are worth your time? . . . QR codes have arrived on the scene and are making quite an impact. In June 2011, 14 million American consumers scanned QR codes with their mobile devices as reported by bizreport.com. With a vast array of uses and possibilities, these eye-catching bar codes could be the perfect fit to your marketing strategy.
Redesign for Return Visits
What makes your website unique? Are you encouraging visitors to return? Armed with images and interactivity, Starkmedia redesigned the Shorewood Today website to become a community web destination. Drawing upon the appeal of the Shorewood, Starkmedia chose to hone in on the aspects that make it unique, giving visitors a location for gathering information.
Online Marketing’s Evolution
Starkmedia has been in the web industry for over ten years. Throughout these years, the industry has made substantial changes and online marketing has naturally evolved with it. In our experience there are a few important changes to recognize as we tackle our marketing budget.
E-Commerce Upgrade
As EverWhite grew, their online presence remained stagnant lacking the appeal it needed to reflect the ever-growing company. The previous site led the visitor through countless unorganized options leaving them confused and frustrated. To improve the e-commerce experience the following steps were put into action
How to Design a Web Page for Business
At Starkmedia, we have a detailed process for creating a website. From the exploratory phase to final testing, we take into consideration each business’ specific needs and try to translate them into a web presence. Whether you are looking at a redesign or you’re creating a web site, below are a few important things we consider when beginning the process.
Standing Out On The Web
With little initial brand awareness in the U.S. drainage market, Jung Pumpen marketed a sweepstakes offering to generate product and brand awareness through the web. Their approach was to create something that allowed them to interact with web visitors and also highlight their intelligent clog prevention that sets their grinders apart from the competition.
