Testing ideas before implementation
Utilizing multivariate A/B testing to track visitor interactions with changing site content, your marketing ideas can be vetted by actual users and decisions made based on data rather than guess work and assumptions.
Usability Testing
Assuming how visitors interact with your business online can lead to a poor user experience. Starkmedia can conduct controlled, in-house usability testing, using variable wireframing and card sorting to test site structure and content. Results are translated into recommended changes or direction to enhance your site and tracked through site metrics to ensure the impact is documented.
-
New Project Development
Testing multiple aspects of a site before development begins can give your marketing team the knowledge to make solid design and development decisions. Through controlled focus group testing, Starkmedia can guide prospective users through simulated site experiences. Areas such as navigation, page flow, content usage, etc. can be tested in multiple fashions and documentation provided describing interaction, accessibility, and overall user satisfaction. We can then make recommendations for design and development based on data returned that will lead to an optimal user experience.
-
Existing Site Testing
Once a site has been developed there are always opportunities to improve user experience and evolve your site based on actual visitor usage. Starkmedia can assist your team in testing site structure, content, and all areas of interactivity to drive revisions that ensure success.
Multivariate A/B Testing
When coming to decisions throughout a project, marketers often find themselves confronted by the desire to apply multiple solutions to a problem instead of committing to one direction that may be costly or time-consuming to back out of. Imagine the ability to test several solutions, essentially splitting your site's visitors into focus groups and allowing comparison of their interactions to determine the best direction.
Through the use of multivariate A/B testing, Starkmedia can help your business do exactly that. Utilizing the latest tools such as Adobe Test & Target, Google WebmasterTools, and Google Adwords campaigns, we can test the success of varying components of your site with pin-point accuracy. By producing multiple areas of test content, web site metrics can be used to cultivate real-time reporting and user interactions can be analyzed to ensure your team is making data-driven decisions that will benefit your audience and your bottom line.
