Form follows function
A clear, web site architecture ensures your visitors have fast, efficient access to the information they are seeking and creates a pleasant user experience along the way.
Content is king, as they say. However, it's often not enough to have a clear message if the words used and relationships between topics do not sync up with the terminology your audience is searching for.
By understanding the keywords used by your audience when searching for your products and services and organizing that content effectively with proper internal linking, Starkmedia can give you a leg up in the war on natural search optimization.
Site Architecture & Wireframing
Clear hierarchy of site sections and topics are crucial in creating simple navigation and a great user experience. To understand how your content translates into pages and posts on the web, your first step should be the creation of site map and wireframing documentation encapsulating all content to be included within your site.
Our experienced staff of user experience experts can craft simple to understand structural outlines of your site and make recommendations before the distraction of a design layer is applied. This process is invaluable in determining issues with content and flow, and can prevent budget-draining revision work in later phases of development.