Goal-oriented, strategic web planning.
By analyzing your brand's online footprint and web site metrics, Starkmedia can guide your business in making future data-driven decisions. Through competitive analysis and industry benchmarking, we document how your brand stacks up against businesses with similar marketing goals and outline a comprehensive web strategy to compete.
Testing ideas before implementation.
Utilizing multivariate A/B testing to track visitor interactions with changing site content, your marketing ideas can be vetted by actual users and decisions made based on data rather than guess work and assumptions. Starkmedia can also conduct controlled, in-house usability testing, using variable wireframing and card sorting to test site structure and content.
Form follows function.
A clear, web site architecture ensures your visitors have fast, efficient access to the information they are seeking and creates a pleasant user experience along the way. Our trained staff of analysts and developers can create strong content hierarchy and cohesive site structure through site mapping and wireframing, saving the time and cost of backtracking during future phases of design and development.